Google itself doesn’t generate the content it displays in its search results. Instead, it scans millions of websites, indexes their pages, and shows links to content it deems relevant when you enter a search query. This means that any personal data about you that appears on Google comes from other websites that host this information, such as people-search platforms, public records, or social media profiles.
That said, Google plays a significant role in determining how much of your data is visible in its search results.
To compete for high rankings in Google search results (which drive traffic to their sites), platforms like people-search sites aim to publish rich and unique content. For people-search sites, whose objective is to provide detailed profiles about individuals, this means including as many personal details as possible. They also aim to display information that other websites haven’t yet published.
This creates a competitive race where platforms strive to claim top spots in search rankings by exposing more of your personal data—both publicly accessible information and details hidden behind paywalls. The result? More of your personal information ends up displayed prominently on Google for anyone to find.